Adobe Photoshop Essay Essay Example

Adobe Photoshop Essay Paper Adobe PHOTOSHOP PS is a bitmap image processing and manipulation program. Its ideally suited for creating, modifying and outputting digital images of a photographic nature, which share a common fundamental structure: pixels in a bitmap. Simplified, but primary operations would be: * Access / acquisition of digital graphics photographic in nature * Add, subtract, modify, colorize, pixels in the images Produce digital files where the whole image is part of a fixed pixel structure (the bitmap) * Prepare complicated color/BW images for further processing in page layout programs for high resolution printing Fundamental difference: Photoshop manipulates individual color pixels within a fixed bitmap Adobe Illustrator Illustrator is a vector-based postscript drawing program. It functions by generating curved paths (Bezier curves) connected by modifiable anchor points. These anchors, with their handles are ultimately editable, and never leave the structure of the file. A vector based drawing program creates the various elements of the image as individual vector objects which retain their characteristics and do not become part of a bitmap. Fundamental difference: Illustrator generates vector objects which are not part of a bitmap http://www. graphic-design. com/Photoshop/best. html hoto shop is a computer pixel drawing program used mainly to create images that have complex texture and shading such as photographs and paintings the other type of computer drawing program is line and shape based (vector drawing) and is better for drawing high precision images with lines and areas of flat color photo shop can also do vector like drawing but it takes more time, is less precise, has fewer vector drawing tools and cannot be scaled up or down without damaging the image at least a little photos and paintings in photo shop can be scaled up as much as 10 to 20 percent without noticeable damage but do that to a line drawing in photo shop and it looks horrible photo shop is very intuitive and a natural drawing environment and so takes a lot less time to learn than a vector drawing program major uses for photo shop: photograph manipulation painting + drawing graphic design + illustration + page layout typography animation cells, sprites, and gif animations web images http://wiki. answers. com/Q/What_are_the_uses_of_Photoshop#ixzz1dUVWmT5O If you are a freelancer or a media arts student trying to get your digital feet wet, its best to know the basic parts of Photoshop that stand as a foundation for the rest. The Photoshop Interface We will explore the parts of the Adobe Photoshop interface in this tutorial for those of you who may not quite know where to start with this popular image editor. We will write a custom essay sample on Adobe Photoshop Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Adobe Photoshop Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Adobe Photoshop Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Photoshop has a vast array of tools and so much to offer as an industry standard image editor. Where does one begin? What are the primary parts of Photoshop? Photoshop has what we call a GUI setup. That is a Graphical User Interface. This allows the user to interact with Photoshops primary tools via visual graphics. Photoshop is a photo and image editing software application that was created by photographers for photographers, as well as for graphic designers and other visual artists. This industry standard software has been used for a multitude of purposes – including creating magazine layouts, flyers and brochures, motion graphics for broadcast, and the list goes on. Lets start with the basic tools that every designer uses on most projects. The Menu Bar The Photoshop menu bar is on the top left corner, once you open the program. The menu bar is the standard place where you will find the File, Open, Close and Save Commands. This bar is your primary navigation around Photoshop. You will want to familiarize yourself with each of the primary menus that you will be using often. Here are some of the primary tools that visual artists use on almost all projects. The menu bar consists of nine menus: File, Edit, Image, Layer, Select, Filter, View, Window, and Help. Take a few moments now to look at each of the menus. (Click any image in this article for a larger view. ) the Open, Close, Save, and Print commands are in the File Menu * the Cut, Copy, Paste, and Transform commands are in the Edit Menu * the Image Size and Crop commands are in the Image Menu * Adjustment Layers are found in the Layer Menu * the Select, Deselect, Inverse Selection and Transform Selection commands are in the Select Menu * the Gaussian Blur and Unsharp Mask filters are in the Filter Menu * the Zoom In, Zoom Out, Fit On Screen and Actual Pixels commands are in the View Menu * the ability to show and hide all of Photoshops palettes is in the Window Menu * the Photoshop Help option is in the Help Menu The Status Bar Photoshops status bar is often an overlooked tool. The reason may be partly because it is located on the bottom left hand corner of the Photoshop window. The status bars role is to give the user three details about any open image. The number on the far left hand side indicates the size in percentage that the image is filling the screen. This is important for editing purposes with a paintbrush tool. If you are going for fine detail, you will want to magnify to view what you are doing. In the center of the status bar, you will see a number on the left which displays the uncompressed size of the image. This is helpful if you want to know how much space the image will take up on your hard drive or an external storage device. The great thing about the status bar is that it displays information about any Photoshop tool that you are presently using. Shortcuts are essential to an artist when editing an image, and you will want to familiarize yourself with the primary commands. Shortcuts serve as alternatives, if for instance your mouse suddenly stopped working in the middle of a project. You will know how to save the document with the short cut keys or hotkeys on the keyboard. If you move the mouse over your image, you will see the status bar display options for using that tool. You will also see the shortcut options in the Menu Bar window. The Tools Palette The Tools Palette is located on the left side of the interface by default. There are primary and secondary tools within this bar. Notice if you click on each tool, some may have a dark arrow located on the bottom right hand corner. This indicates that there is a fly out menu, with options related to that tool available. We will look at the basic tools that most artists use from the Tools Palette. The Toolbox First, there is the marquee or selection tool. It is used when selecting your image within a rectangular or circular frame. If you hold down the black arrow on this button, you will see the various options for the Marquee tool, including the circle marquee. Next we have the magic wand. This is another selection tool that is used often in image editing. You select your image according to a percentage or tolerance level. If you set a 30 percent tolerance level for the image, you may only get a small selection of the entire image. Whereas, if you select 75 percent, you will have a greater chance of capturing more of the image. The Blur tool is used to blur images in order to get a feathered or cloudy special effect. The Paint Bucket tool is often used to add a color to an entire background or a selected area. And last, but definitely not least, are the Color Swatches. You have to toggle back and forth between the Foreground and Background color to set the color for both. Simply click on either the foreground or background color, and a swatch palette will open up allowing you to pick a color for both your foreground and background color, for your canvas. This does not represent all of the colors you have at your disposal – that is what the Color Palette is for. The Palettes The palettes allow you to view important details about your image, such as the history, layers, and paragraphs. History allows you to toggle back and forth with changes you are making to your image. The layers palette allows you to work on parts of the image at different times, then flattening it into one image once you finalize it. Once you have familiarized yourself with Photoshops essential elements, you are ready to explore other in-depth tools and techniques. All of the tools explained are the most widely used for most graphic design projects. Take a deep breath and learn the parts of Adobe Photoshop to complete your next graphic design project. http://www. brighthub. com/multimedia/publishing/articles/64926. aspx

Free Essays on Nicomachean Ethics

In Aristotle’s Nicomachean Ethics, he expresses his opinions on the basis of thought through eudaimonia and arete. Eudaimonia is the goal of human conduct, or telos in Greek. In English, Eudaimonia translates into happiness, but Aristotle uses it as a well being through prospering and flourishing. To achieve this â€Å"prospering and flourishing,† one needs satisfaction of a job well done. Arete is excellence in fulfilling a function, also known as an ergon. Aristotle finds arete, or a virtue in all objects, animate and inanimate. Aristotle explains his view of the â€Å"chief good† throughout the Doctrine of the Mean, through the comparing and contrasting of virtues and vices. Aristotle begins Nicomachean Ethics with an explanation of the â€Å"chief good.† This good is presented by him through thoughts and theories of the Doctrine of the Mean. He states that all men who are in search of the good and knowledge of â€Å"the good† have a profound influence on life. He then writes how a good man, sets goals for himself on a specific task. This experience in the function of the task gives self satisfaction. An example used by Aristotle is a sculptor who participates in the art of sculpting. The end result of his sculpting is a beautiful piece of artwork.... Free Essays on Nicomachean Ethics Free Essays on Nicomachean Ethics In Aristotle’s Nicomachean Ethics, he expresses his opinions on the basis of thought through eudaimonia and arete. Eudaimonia is the goal of human conduct, or telos in Greek. In English, Eudaimonia translates into happiness, but Aristotle uses it as a well being through prospering and flourishing. To achieve this â€Å"prospering and flourishing,† one needs satisfaction of a job well done. Arete is excellence in fulfilling a function, also known as an ergon. Aristotle finds arete, or a virtue in all objects, animate and inanimate. Aristotle explains his view of the â€Å"chief good† throughout the Doctrine of the Mean, through the comparing and contrasting of virtues and vices. Aristotle begins Nicomachean Ethics with an explanation of the â€Å"chief good.† This good is presented by him through thoughts and theories of the Doctrine of the Mean. He states that all men who are in search of the good and knowledge of â€Å"the good† have a profound influence on life. He then writes how a good man, sets goals for himself on a specific task. This experience in the function of the task gives self satisfaction. An example used by Aristotle is a sculptor who participates in the art of sculpting. The end result of his sculpting is a beautiful piece of artwork.... Free Essays on Nicomachean Ethics In Aristotle’s Nicomachean Ethics, he expresses his opinions on the basis of thought through eudaimonia and arete. Eudaimonia is the goal of human conduct, or telos in Greek. In English, Eudaimonia translates into happiness, but Aristotle uses it as a well being through prospering and flourishing. To achieve this â€Å"prospering and flourishing,† one needs satisfaction of a job well done. Arete is excellence in fulfilling a function, also known as an ergon. Aristotle finds arete, or a virtue in all objects, animate and inanimate. Aristotle explains his view of the â€Å"chief good† throughout the Doctrine of the Mean, through the comparing and contrasting of virtues and vices. Aristotle begins Nicomachean Ethics with an explanation of the â€Å"chief good.† This good is presented by him through thoughts and theories of the Doctrine of the Mean. He states that all men who are in search of the good and knowledge of â€Å"the good† have a profound influence on life. He then writes how a good man, sets goals for himself on a specific task. This experience in the function of the task gives self satisfaction. An example used by Aristotle is a sculptor who participates in the art of sculpting. The end result of his sculpting is a beautiful piece of artwork....

Superbowl ad strategy placement for Coke Zero Assignment

Superbowl ad strategy placement for Coke Zero - Assignment Example Coca Cola could connect themselves with one of the teams playing, and have some of its fans wearing jerseys with sponsorship that does not refer directly to the event (Scaria 23). Coke Zero will take advantage of the fact that most Americans do not show up to their workplaces the day after the Super Bowl, while some arrive late. Thus, Coke Zero should launch a campaign on twitter called #Zero Monday, which would be emblazoned on the fans’ jerseys. The viewers would then be directed to the Coke Zero website on searching the term. Coke Zero should launch a campaign to get the day after Super Bowl declared a Federal holiday using fans of a specific team. Some fans could be placed in the crowd with placards inviting citizens to give ideas through twitter on how to turn #Zero Monday into reality using this hash tag. Coke Zero will then seek to tie the campaign to an effort aimed at giving fans of the chosen team a day off, in which they will either mourn, or celebrate the defeat or success of their team. Low Nielsen ratings are bad news for any TV station that makes money out of advertising (Sissors 56). Therefore, for the Tulsa NBS affiliate with low ratings, it is crucial to spike their ratings in order for them to get ad placements from the Ford automobile dealership. One such way is to run special promotions and contests during the week in which Nielsen is due to conduct its sweeps. This will be aimed at spiking the ratings, which will convince the ford dealer that there are just as many people watching the station as other competitors. For example, the TV station can urge its viewers to note the programs being watched in their households, which will encourage households that have Nielsen diaries to watch shows on their channel. The station could also mark the four months during which ratings are held on their